delivers premium retail experiences for officially licensed motorsports merchandise worldwide.

With over 35 years of expertise in Formula 1 merchandising, licensing, distribution, and brand development, the team behind RACING MIAMI combines deep industry knowledge with strong, trusted relationships with official licensees and F1 teams.

From flagship stores and international pop-ups to luxury hotel activations and high-profile retail concepts, we create immersive environments that capture the energy of race week and connect fans directly with their favorite teams and drivers.

Today, RACING MIAMI continues expanding its footprint around the world, with a strong strategic focus on the rapidly growing U.S. market. As global demand for motorsport continues to accelerate, we remain committed to innovation, precision, and premium execution.

Where passion meets performance.